Dedicated team player
Leadership Skills
- Team Organization
- Collaboration
- Strategic Goals
Communication Skills
- Proficiency
- Copywriting
- Training
Brand Ambassador
- Brand Embodiment
- Alignment
- Representation
A business professional driven by creative ideas
With more than 25 years of technical and managerial expertise, Jay brings a wealth of experience to every project. He is highly skilled in Microsoft Office, Adobe Creative Cloud, brand development, and website design. His innovative approach to marketing and online advertising, coupled with a deep understanding of copywriting, typography, and graphic design, makes him an invaluable asset in any creative or strategic endeavor.
Jay is not only a proven leader but also an exceptional communicator who excels in team management and creating positive work environments. He is dedicated to achieving strategic goals and delivering outstanding results. His advanced talents in photography, audio, and video production, combined with a strong focus on customer relations and process implementation, ensure excellence in every aspect of his work.
The Art Of Storytelling
Jay knows how to transform any brand message into a compelling story that engages, inspires and ensures maximum impact.
An Avid Learner
With a relentless thirst for knowledge, Jay embraces every opportunity to learn and uncover the intricacies of how things work.
Skills & Abilities
Microsoft Office
Over 30 years of experience with Microsoft products including Word, Excel, Outlook, PowerPoint, Access and Publisher.
Adobe Creative Cloud
More than 25 years of training and experience with design software such as Illustrator, InDesign, Photoshop, Lightroom, Premiere Pro, After Effects, Character Animator, Acrobat, Audition and more.
Web Design & Development
Specializing in custom WordPress development. Proficient in HTML, CSS, and experienced with JavaScript, PHP, and MySQL. Skilled in user interface design, information architecture, content management systems and e-Commerce.
Marketing & Promotions
Capable of generating original ideas with expertise in creating compelling visual content paired with persuasive ad copy. Proficient in crafting engaging and convincing promotional materials that resonate with target audiences.
Advertising Campaigns
Experienced in creating and managing targeted online advertising campaigns using platforms such as Meta, as well as utilizing offline marketing channels and other methods.
Social Media Management
Experienced in managing social media accounts across various platforms. Skilled in creating and curating engaging content, scheduling posts and analyzing performance metrics.
Brand Development
Extensive experience in branding including naming and messaging, logo creation, market positioning, demographic targeting and style guides. Capable of extending a brand across all media types while maintaining consistency and a cohesive brand identity in order to facilitate and encourage brand recognition.
Print & Digital Design
Expert in producing visually compelling content for print and digital media. Experienced in creating deliverables for print collateral, social media, websites, vehicle wraps, apparel and promotional products.
Copywriting
Skilled copywriter capable of producing high-quality, creative content for print media, websites, social media, and multimedia. Proficient in crafting clear, persuasive, and engaging content for a wide range of applications.
Typography
Well-versed in all aspects of typography and the history of type, maintaining attention to detail in selecting and arranging type to enhance both readability and aesthetic appeal.
Photography, Video & Audio
Knowledge of composition, exposure, lighting techniques, and post-processing. Proficient in A/V production including recording, editing, composition, colour grading, audio engineering and mastering.
Leadership
Proven leader with the ability to assemble, organize, and effectively manage teams. Skilled in fostering a positive team environment, enhancing morale, and driving collaborative efforts to achieve strategic goals.
Communication
Highly effective in both written and oral communication, with extensive experience in copywriting, journalism, and technical writing. Adept at crafting clear, persuasive, and engaging content across various platforms.
Customer Relations
Strong customer service abilities with experience in point of sale, business-to-business interactions, and troubleshooting. Effective in interacting with any personality type, maintaining fairness, resolving conflicts and finding solutions for client needs.
Processes & Policies
Skilled in creating and implementing systems, policies, and processes to increase efficiency and improve workflow functionality using both classic and modern methods.