Dedicated team player
Leadership Skills
- Team Organization
- Collaboration
- Strategic Goals
Communication Skills
- Proficiency
- Copywriting
- Training
Brand Ambassador
- Brand Embodiment
- Alignment
- Representation
A business professional driven by creative ideas
With more than 25 years of technical and managerial expertise, Jay brings a wealth of experience to every project. He is highly skilled in Microsoft Office, Adobe Creative Cloud, brand development, and website design. His innovative approach to marketing and online advertising, coupled with a deep understanding of copywriting, typography, and graphic design, makes him an invaluable asset in any creative or strategic endeavor.
Jay is not only a proven leader but also an exceptional communicator who excels in team management and creating positive work environments. He is dedicated to achieving strategic goals and delivering outstanding results. His advanced talents in photography, audio, and video production, combined with a strong focus on customer relations and process implementation, ensure excellence in every aspect of his work.
The Art Of Storytelling
Jay knows how to transform any brand message into a compelling story that engages, inspires and ensures maximum impact.
An Avid Learner
With a relentless thirst for knowledge, Jay embraces every opportunity to learn and uncover the intricacies of how things work.
Skills & Abilities
Microsoft Office
Over 30 years of experience with Microsoft products including Word, Excel, Outlook, PowerPoint, Access and Publisher.
Adobe Creative Cloud
More than 25 years of training and experience with design software such as Illustrator, InDesign, Photoshop, Lightroom, Premiere Pro, After Effects, Character Animator, Acrobat, Audition and more.
Web Design & Development
Specializing in custom WordPress development. Proficient in HTML, CSS, and experienced with JavaScript, PHP, and MySQL. Skilled in user interface design, information architecture, content management systems and e-Commerce.
Marketing & Promotions
Capable of generating original ideas with expertise in creating compelling visual content paired with persuasive ad copy. Proficient in crafting engaging and convincing promotional materials that resonate with target audiences.
Advertising Campaigns
Experienced in creating and managing targeted online advertising campaigns using platforms such as Meta, as well as utilizing offline marketing channels and other methods.
Social Media Management
Experienced in managing social media accounts across various platforms. Skilled in creating and curating engaging content, scheduling posts and analyzing performance metrics.
Brand Development
Extensive experience in branding including naming and messaging, logo creation, market positioning, demographic targeting and style guides. Capable of extending a brand across all media types while maintaining consistency and a cohesive brand identity in order to facilitate and encourage brand recognition.
Print & Digital Design
Expert in producing visually compelling content for print and digital media. Experienced in creating deliverables for print collateral, social media, websites, vehicle wraps, apparel and promotional products.
Copywriting
Skilled copywriter capable of producing high-quality, creative content for print media, websites, social media, and multimedia. Proficient in crafting clear, persuasive, and engaging content for a wide range of applications.
Typography
Well-versed in all aspects of typography and the history of type, maintaining attention to detail in selecting and arranging type to enhance both readability and aesthetic appeal.
Photography, Video & Audio
Knowledge of composition, exposure, lighting techniques, and post-processing. Proficient in A/V production including recording, editing, composition, colour grading, audio engineering and mastering.
Leadership
Proven leader with the ability to assemble, organize, and effectively manage teams. Skilled in fostering a positive team environment, enhancing morale, and driving collaborative efforts to achieve strategic goals.
Communication
Highly effective in both written and oral communication, with extensive experience in copywriting, journalism, and technical writing. Adept at crafting clear, persuasive, and engaging content across various platforms.
Customer Relations
Strong customer service abilities with experience in point of sale, business-to-business interactions, and troubleshooting. Effective in interacting with any personality type, maintaining fairness, resolving conflicts and finding solutions for client needs.
Processes & Policies
Skilled in creating and implementing systems, policies, and processes to increase efficiency and improve workflow functionality using both classic and modern methods.
Client Samples
Richmond's Pub
Restaurant & Pub | Calgary, Alberta
Richmond's Pub is the heart of the community of Richmond. The establishment was popular but had dull branding that the owners wanted to refresh. We revamped the entire brand from the ground up, renovated the entire restaurant and threw a grand reopening event. The fresh branding was applied to all areas of the business, including a completely new website build.
Merchants Restaurant
Restaurant & Bar | Calgary, Alberta
Located in Marda Loop, Calgary, Merchants Restaurant is an icon on the downtown landscape. Worked with the establishment for years developing the brand, delivering a wide range of finished projects ranging from website development to menu design.
Merchant Seating Solutions
Furniture Supplier | Calgary, Alberta
Located in Marda Loop, Calgary, Merchants Restaurant is an icon on the downtown landscape. Worked with the establishment for years developing the brand, delivering a wide range of finished projects ranging from website development to menu design.
Newcastle Pub
Restaurant & Pub | Calgary, Alberta
A long-time client with a rock-solid brand, Newcastle Pub is at the heart of 17th Avenue West in Calgary, Alberta, Canada. Everything from the branding to the atmosphere to the food captures that United Kingdom vibe, while still feeling home, welcoming and Canadian. Received a private, external professional brand analysis and was determined to be one of the best restaurant brands in the city.
Eternal Beauty Institute
Beauty College | Calgary, Winnipeg & Regina
Developed the entire brand beginning with the logo design, then revamped the entire course structure while developing their new world-class website. Produced countless material ranging from advertising graphics & videos, to complete textbooks from concept & creation, we developed a complete and professional brand identity from an uninspired and generic original look, taking EB from zero to hero.
Eternal Beauty Institute
Beauty College | Calgary, Winnipeg & Regina
Developed the entire brand beginning with the logo design, then revamped the entire course structure while developing their new world-class website. Produced countless material ranging from advertising graphics & videos, to complete textbooks from concept & creation, we developed a complete and professional brand identity from an uninspired and generic original look, taking EB from zero to hero.
West Kelowna Yacht Club
Yacht Club & Boat Services | West Kelowna, B.C.
Unified the club's branding and colours, creating a recognizable and familiar feel throughout all projects. Created a robust and celebrated website, designed promotional materials as required and created a monthly publication for all club members. Integrated advertising spots to generate additional revenue, including on the new website, the monthly publication and other relevant locations.
World Of Spas
Hot Top Retailer | Calgary, Alberta
Unified the company's branding and colours, repeating it throughout all company material. Created a robust and in-depth website, incorporating new brands and product lines with a top-notch user experience. Created promotional materials, advertisements, signs and other printed business items. Gave the company a truly professional look to match the new high-end hot tubs they now carry.
Grande Prairie Construction Association
Regulatory Body | Calgary, Alberta
Recruited while serving many clients in the Grande Prairie region to rebuild the logo and redevelop the website for the Grande Prairie Construction Association. Worked with the board to ensure the new website was thorough and complete, providing a valuable resource for the construction industry in the Northern Alberta area.
Some brands Jay has worked with
