Dedicated team player
Honest, trustworthy and as loyal as they come, Jay makes an excellent addition to any team and is able to fill any position including leadership roles and high-level tasks
Leadership Skills
Proven track record in team organization, effectively allowing the team to work together to achieve a goal while maintaining high morale
Communication Skills
Very strong and capable use of the English language, both written and oral, with professional copywriting experience as well as training in journalism and technical writing
Brand Ambassador
An aptitude for getting to know a company's brand and aligning with the goals, ideals and identity of the business and representing it in a positive light
A business professional driven by creative ideas
Born & raised in Calgary, Alberta, Canada, Jay Cole is a homegrown original and loyal to his roots. A self-built branding guru complete with direct sales experience, any brand put into his hands is bound to get attention.
While proficient with computers, software and building brands and websites, Jay is truly at home in nature and spending time with animals. The simplistic complexities of the natural world inspire his work from delivering a message to interface and user experience designs. With a diverse experience, Jay is an expert consultant capable of producing a polished finished product or leading a team to the next level.
Always An Avid Learner
Jay enjoys discovering what he does not yet know and diving into new things to figure out exactly how they work
The Art Of Storytelling
Everything is a story, so you should be telling a compelling one and Jay can tune any message to ensure maximum impact
Skills & Abilities
Microsoft Office
Extensive training and experience in Microsoft products including Word, Excel, Outlook, Powerpoint, Access and Publisher. Over 30 years of Microsoft experience through consistently delivering high quality work and providing solutions for technical issues.
Adobe Creative Cloud
Training and experience in design software including Illustrator, InDesign, Photoshop, Lighroom, Premiere Pro, After Effects, Character Animator, Acrobat, Audition and much more. More than 25 years of diverse professional Adobe experience.
Web Design & Development
Capable of conceptualizing, designing and developing a website from start to finish. Proficient in HTML and CSS and experienced with JavaScript, PHP and MySQL. Skilled at user interface design, information architecture, content management systems, e-Commerce management and more. Specializing in custom WordPress development.
Advertising & Marketing
Experienced with marketing campaign creation from concept to launch. Capable of setting up online ad accounts, ad campaigns including ad sets, budget management and more. Have had success with all campaign efforts, going up against larger advertising agencies and outperforming their efforts in cost per lead as well as number of leads.
Social Media Management
Knowledgeable and experienced at social media account management, from set up to post scheduling. Extensive experience creating content for a strong social media presence on all relevant platforms while keeping up with the latest technical changes and trends.
Brand Development
Extensive experience in branding including naming and messaging, logo creation, market positioning, demographic targeting and style guides. Capable of extending a brand across all media types while maintaining consistency and a cohesive brand identity in order to facilitate and encourage brand recognition.
Print & Digital Design
Expert in both print and digital graphic design. Capable of producing visually compelling content and delivering messages and information clearly and effectively. Experienced in creating deliverables for all forms of print and digital media, such as cards, flyers, menus, social & web imagery, vehicle wraps, apparel, products, magazines, textbooks and more.
Copywriting & Typography
Experienced copywriter capable of producing high quality, creative and genuine content for a wide range of applications including print media, websites, social media, multimedia and more. Well versed in all aspects of typography and the history of type, with meticulous attention to detail.
Photography, Video & Audio
Advanced knowledge of composition, exposure, lighting techniques and post-processing. Skilled in camera operation, lens usage, tripods and oher photography equipment. Versatile knowledge of audio and video production including recording, editing, composition, color grading, sound engineering and mastering. Familiar with all formats and deliverables.
Leadership
Proven leadership skills with the ability to assemble, organize, and structure effective teams that work together to achieve specific goals. Being mindful of each member can create a supportive work environment that fosters high morale and encourages each team member to reach their full potential.
Communication
Strong communication skills with a proven ability to effectively communicate complex ideas and information through written and oral means. A skilled copywriter with years of professional experience creating compelling content across a variety of media platforms. Training and experience in journalism and technical writing, with the ability to adapt communication styles to different audiences and contexts.
Customer Relations
Developed customer service abilities with experience in point of sale, business-to-business, troubleshooting and finding solutions to customer needs. Able to interact effectively with all personality types and perspectives, maintain fairness, cool off tempers and find the root of a problem in order to find resolution.
Processes & Policies
Skilled at creating and implementing systems, policies and processes to increase efficiency, improve effectiveness and expand the functionality of workflows utilizing both classic and modern methods.
Client Samples
Richmond's Pub
Restaurant & Pub | Calgary, Alberta
Richmond's Pub is the heart of the community of Richmond. The establishment was popular but had dull branding that the owners wanted to refresh. We revamped the entire brand from the ground up, renovated the entire restaurant and threw a grand reopening event. The fresh branding was applied to all areas of the business, including a completely new website build.
Merchants Restaurant
Restaurant & Bar | Calgary, Alberta
Located in Marda Loop, Calgary, Merchants Restaurant is an icon on the downtown landscape. Worked with the establishment for years developing the brand, delivering a wide range of finished projects ranging from website development to menu design.
Merchant Seating Solutions
Furniture Supplier | Calgary, Alberta
Located in Marda Loop, Calgary, Merchants Restaurant is an icon on the downtown landscape. Worked with the establishment for years developing the brand, delivering a wide range of finished projects ranging from website development to menu design.
Newcastle Pub
Restaurant & Pub | Calgary, Alberta
A long-time client with a rock-solid brand, Newcastle Pub is at the heart of 17th Avenue West in Calgary, Alberta, Canada. Everything from the branding to the atmosphere to the food captures that United Kingdom vibe, while still feeling home, welcoming and Canadian. Received a private, external professional brand analysis and was determined to be one of the best restaurant brands in the city.
Eternal Beauty Institute
Beauty College | Calgary, Winnipeg & Regina
Developed the entire brand beginning with the logo design, then revamped the entire course structure while developing their new world-class website. Produced countless material ranging from advertising graphics & videos, to complete textbooks from concept & creation, we developed a complete and professional brand identity from an uninspired and generic original look, taking EB from zero to hero.
Eternal Beauty Institute
Beauty College | Calgary, Winnipeg & Regina
Developed the entire brand beginning with the logo design, then revamped the entire course structure while developing their new world-class website. Produced countless material ranging from advertising graphics & videos, to complete textbooks from concept & creation, we developed a complete and professional brand identity from an uninspired and generic original look, taking EB from zero to hero.
West Kelowna Yacht Club
Yacht Club & Boat Services | West Kelowna, B.C.
Unified the club's branding and colours, creating a recognizable and familiar feel throughout all projects. Created a robust and celebrated website, designed promotional materials as required and created a monthly publication for all club members. Integrated advertising spots to generate additional revenue, including on the new website, the monthly publication and other relevant locations.
World Of Spas
Hot Top Retailer | Calgary, Alberta
Unified the company's branding and colours, repeating it throughout all company material. Created a robust and in-depth website, incorporating new brands and product lines with a top-notch user experience. Created promotional materials, advertisements, signs and other printed business items. Gave the company a truly professional look to match the new high-end hot tubs they now carry.
Grande Prairie Construction Association
Regulatory Body | Calgary, Alberta
Recruited while serving many clients in the Grande Prairie region to rebuild the logo and redevelop the website for the Grande Prairie Construction Association. Worked with the board to ensure the new website was thorough and complete, providing a valuable resource for the construction industry in the Northern Alberta area.
Some brands Jay has worked with
